## # Celebrating 20 Action-packed years For 20 years, baslac has stood for color that performs, value that makes sense, and teamwork that delivers. And this is only the beginning. High quality is the basis baslac offers you a lean and easy to use range of high quality refinishing products for all repair jobs at a cost effective price. Our reliable color competence is backed by the assurance of BASF, a leading global manufacturer. Improve the profitability of your bodyshop and get baslac. [Discover baslac ](/en-emea/why-baslac "Discover baslac") How can we help? Looking for the perfect color match? [Contact us ](/en-emea/contact-us "Contact us") 20 Years of smart refinishing. See how baslac has delivered value, performance, and partnership for two decades. [Explore the anniversary ](/en-emea/baslac-brand-20-years "Explore the anniversary") ![baslac 20 years campaign hero](https://www.baslac.com/data/sites/baslac/files/styles/original_image/public/2026-03/P-26-01-022_baslac_Homepage_Header_3440x1440px%20copy.png.webp?itok=ZHN7mw5X "baslac 20 years campaign hero") Our services for you ## Succeed in your bodyshop business now and in the future ![Homepage - Solutions that just make sense](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__531x398/public/2024-02/BAS-24-01-0732_baslac_Doodle_Images_Round1_Website_1920x1080px9_0.jpg.webp?itok=-3MELjmg "Homepage - Solutions that just make sense") Solutions that just make sense baslac refinish solutions aren't just easy-to-use, they’re also modern and effective, giving you everything you need to get the job done quickly and with great results. [ ](/en-emea/products-systems "Learn more") ![Homepage - baslac color solutions](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__531x398/public/2026-02/Baslac_color_solutions_RGB_1062x796px.webp?itok=8pEzl-sr "Homepage - baslac color solutions") Your digital boost for baslac® With Refinity fully integrated, you get smarter workflows, better insights, and training that pays off. Unlock next-level performance with baslac and Refinity. [ ](https://www.refinity-solutions.com/ "Learn more") ![ Homepage - Technical support](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__531x398/public/2024-02/BAS-24-01-0732_baslac_Doodle_Images_Round1_Website_1920x1080px16_0.jpg.webp?itok=EML_TbJ- " Homepage - Technical support") Technical support baslac has developed an online platform that is a database and training center in one. Spray painters and body shop owners can use the baslac Technical support tool to find qualified answers to their questions right away. [ ](/en-emea/training-solutions "Learn more") [Discover why baslac is the right partner for you ](/en-emea/why-baslac "Discover why baslac is the right partner for you") The perfect balance of quality and value ## Because it just makes sense 100% Stunning colors. Beautiful prices. You don’t need to be Einstein to precisely match a color. You just need to have the baslac e-finder Star in your hand. 100% The perfect balance of quality and value. Choosing affordability shouldn’t come at the cost of quality. And with baslac – it doesn’t. It’s the real thing, created using German technology with proven EU quality. 100% High-quality digital training 24-7 With baslac, you'll have access to our technical support tool through including detailed information on process and products, support for technical questions, tutorials and videos. [Discover what baslac has to offer ](/en-emea/why-baslac "Discover what baslac has to offer") Discover our products ![Homepage - baslac 45](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__728x546/public/2024-02/BAS-24-01-0732_baslac_Doodle_Images_Round2_Website_1920x1080px5.jpg.webp?itok=Si3tg0jN "Homepage - baslac 45") ## User-friendly baslac 45 waterborne system A basecoat system uniquely designed for application efficiency that ensures easy handling and fast drying whilst reducing VOC emissions. [Learn more ](/en-emea/baslac-base-and-topcoats "Learn more") News ## The latest from our newsroom ![baslac_EMEA_ERLT_20y.jpeg](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__806x605/public/2026-03/baslac_EMEA_ERLT_20y.jpeg.webp?itok=EstJfIr_) News baslac® celebrates 20 years of global growth and customer success 20 years of proven, value-driven repair solutions worldwide. Presence in more than 90 countries across all major markets. Digital color offer completed with baslac on Refinity® platform. [ ](/en-emea/news/baslacr-celebrates-20-years-global-growth-and-customer-success "Discover more") 20/03/2026 ![launch](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__806x605/public/2026-01/Refinity%20X%20baslac%20Teaser%2003%20No%20Text.jpg.webp?itok=Cv_94BXQ) News Refinity® platform now available to baslac® users worldwide This integration provides body shops worldwide with a flexible digital solution that streamlines workflows and enhances refinish operations, from color matching to inventory management. With Refinity, baslac continues its commitment to delivering high-quality, user-friendly solutions that drive operational efficiencies and support the evolving needs of the automotive refinish industry. [ ](/en-emea/news/refinityr-platform-now-available-baslacr-users-worldwide "Discover more") 10/02/2026 About baslac ![About baslac](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__728x546/public/2022-12/about%20baslac.jpg.webp?itok=wRtCbra5 "About baslac") ## The effective auto refinish range for industry professionals Choosing affordability shouldn’t come at the cost of quality. And with baslac – it doesn’t. It’s the real thing, created using German technology with proven EU quality. [About baslac ](/en-emea/why-baslac "About baslac") Start working with baslac today. It just makes sense. [Contact us ](/en-emea/contact-us "Contact us") Get in touch with your local baslac dealer now and start working smarter. [Find a dealer near you ](/en-emea/dealers "Find a dealer near you")