## # Celebrating­ 20 action-packed years. For 20 years, baslac has stood for color that performs, value that makes sense, and teamwork that delivers. And this is only the beginning. 20 years in the making Discover how baslac has evolved over the past two decades. From its beginnings to becoming a trusted partner for workshops around the world. [Explore our history ](#timeline "Explore our history") Let’s keep It moving Celebrating 20 years of baslac – and ready for what’s next. Get in touch and let’s shape the future of refinishing together. [Contact us ](/en-nam/node/42 "Contact us") ![baslac 20 years campaign hero](https://www.baslac.com/data/sites/baslac/files/styles/original_image/public/2026-03/P-26-01-022_baslac_20_Years_Campaign_Landingpage_Web_Header_3440x1440px_withLogo_transparent_0.png.webp?itok=Hi8pmrr_ "baslac 20 years campaign hero") Celebrate with us ## 20 years of value. ![baslac_20_Years_Campaign](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__806x606/public/2026-02/P-26-01-022_baslac_20_Years_Campaign_Web_Tab_3_1616x1212px.png.webp?itok=USCK-dOe) unbeatable value Value that adds up. At baslac, value means more than a good price. It means products that deliver exactly what they promise – every time. Paints that go further, tools that work harder, and quality you can trust. No overcomplicated systems. No expensive extras. Just smart choices that help you save more and earn more. ![baslac_20_Years_Campaign_Web_Tab_1](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__806x606/public/2026-02/P-26-01-022_baslac_20_Years_Campaign_Web_Tab_1_1616x1212px.png.webp?itok=4S-SuAky) stunning color Color you can trust. Color accuracy shouldn’t be a luxury – and with baslac, it never has been. For 20 years, we’ve helped workshops hit the right tone first time, every time. Fast, easy, and without the fuss. Less rework, less waste, and more confidence in every job. And with Refinity and ViewR, getting it right is now even easier. ![Getting it done](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__806x606/public/2026-02/P-26-01-022_baslac_20_Years_Campaign_Web_Tab_2_1616x1212px.png.webp?itok=JEZT0Tg1) getting it done Results without drama. Real performance is about getting the job done – fast, right, and with zero fuss. That’s baslac. From easy-to-use products and streamlined processes to smart digital tools from Refinity. Less time wasted, more jobs completed. Add practical training that actually sticks, and you’ve got everything you need to work smarter and move faster. ![baslac_20_Years_Campaign_Working_together](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__806x606/public/2026-02/P-26-01-022_baslac_20_Years_Campaign_Web_Tab_4_1616x1212px.png.webp?itok=5xnKeNsk) working together Build side by side. Behind every repair are the people who make it happen. For 20 years, we’ve worked side by side with partners and teams around the world – listening, learning, and improving together. That’s how baslac has grown. Not through big promises, but through real collaboration. Thanks for being part of the journey. Celebrate with us ## 20 years of innovation. ## Smarter tools. Real progress. Staying ahead doesn’t mean chasing trends – it means making changes that actually work. Like Refinity. With digital color matching, helpful business tools, and training that fits your workflow, baslac and Refinity help you work smarter from every angle. Better color, better business, better skills. [Explore Refinity for baslac ](/en-nam/node/6139 "Explore Refinity for baslac") ![baslac_20_Years_Campaign_Smart_Tools](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__808x606/public/2026-02/P-26-01-022_baslac_20_Years_Campaign_Web_Tab_5_1616x1212px.png.webp?itok=sWZYmLJP) ![](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_169__1358x764/public/oembed_thumbnails/2026-03/q_zbNi9AspJfDebU2HDMen9j2RiNdmrsP7yYHALMXOc.jpg.webp?itok=Q9woT_if) ![baslac 20 years campaign logo](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_169__1358x764/public/2026-03/P-26-01-022_baslac_20_Years_Campaign_Landingpage_Carousel_1358x764px_withLogo.jpg.webp?itok=b06Rj3Dv "baslac 20 years campaign logo") Celebrate with us ## 20 years of making history. 2006 ![Timeline 1](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__530x864/public/2026-03/P-26-01-022_baslac_20_Years_Campaign_Web_Timeline_1_790x1037px-neu.jpg.webp?itok=G_QcpVwn) The beginning in China baslac is registered as a brand and introduced for the first time in China, laying the foundation for a journey that would soon expand far beyond its origins. 2007 ![Timeline 2](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__530x864/public/2026-03/P-26-01-022_baslac_20_Years_Campaign_Web_Timeline_2_790x1037px.jpg.webp?itok=9Mkmf3xv) Expanding to Australia & New Zealand baslac enters new markets and begins building its international footprint in Australia and New Zealand. 2009 ![Timeline 3](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__530x864/public/2026-03/P-26-01-022_baslac_20_Years_Campaign_Web_Timeline_3_790x1037px.jpg.webp?itok=uYM07U6_) Growing into new regions The brand launches in Turkey, South Africa, and the Middle East, marking a key step toward global expansion. 2014 ![Timeline 4](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__530x864/public/2026-03/P-26-01-022_baslac_20_Years_Campaign_Web_Timeline_4_790x1037px.jpg.webp?itok=Odxa4E1v) Introducing 45 Line waterborne What if your car’s refinish could be made entirely from renewable resources? Our BioMass Balance method replaces fossil materials with bio-based ones. Want to know how it works? Find out more... 2018 ![Timeline 3](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__530x864/public/2026-03/P-26-01-022_baslac_20_Years_Campaign_Web_Timeline_3_790x1037px.jpg.webp?itok=uYM07U6_) Portfolio launch in 17 countries baslac expands significantly across Europe, including markets such as the UK, Germany, and Slovenia. 2019 ![Timeline 5](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__530x864/public/2026-03/P-26-01-022_baslac_20_Years_Campaign_Web_Timeline_9_790x1037px.jpg.webp?itok=sIO4gql6) Stronger color system & market presence 17 new tinters are introduced and baslac grows to 54 countries in EMEA, reinforcing its color expertise and reach. 2021 ![Timeline 6](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__530x864/public/2026-03/P-26-01-022_baslac_20_Years_Campaign_Web_Timeline_8_790x1037px.jpg.webp?itok=n5l7dgRo) Launch in the USA baslac enters the US market, further strengthening its global presence. 2025 ![Timeline 7](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__530x864/public/2026-03/P-26-01-022_baslac_20_Years_Campaign_Web_Timeline_7_790x1037px.jpg.webp?itok=s7D1Rne_) Refinity joins baslac Refinity digital tools become part of the baslac ecosystem, bringing advanced color matching and smart business solutions to the brand. 2026 ![Timeline 7](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__530x864/public/2026-03/P-26-01-022_baslac_20_Years_Campaign_Web_Timeline_5_790x1037px.jpg.webp?itok=jcCCSayG) Celebrating 20 Years baslac marks its 20th anniversary – celebrating two decades of performance, partnership, and progress. ![Avatar](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_11__144x144/public/2026-03/P-26-01-022_baslac_Homepage_Pril_Customer_144x144px.jpg.webp?itok=4VYKCXz0) “baslacs color matching is just excellent and the clearcoat 40-100 is really impressive from a gloss level. We are really happy and satisfied with baslac. Happy birthday!” Hornslet Autolakering ![CTA baslac 20 years](https://www.baslac.com/data/sites/baslac/files/styles/ars__ratio_43__728x546/public/2026-03/P-26-01-022_baslac_20_Years_Campaign_Web_CTA_728x546px.jpg.webp?itok=DrJvQHs8) ## Let’s keep the applause going. 20 years of teamwork, smart solutions, and jobs well done. Talk to the baslac team and discover what we can achieve together. [Contact us ](/en-nam/node/42 "Contact us") Start working with baslac today. It just makes sense. [Contact us ](/en-nam/contact-us "Contact us") Get in touch with your local baslac dealer now and start working smarter. [Find a dealer near you ](https://www.baslac.com/en-na/dealers?query_country=187&query_distance=20 "Find a dealer near you")