The next step just makes sense.

Entering a new chapter with the same practical approach and the support of Surventis.

Learn more about the transition.

Surventis (formerly BASF Coatings) is now an independent surface technology company – and baslac remains your trusted brand for cost-effective automotive refinish solutions.

Press release

High quality is the basis

baslac offers you a lean and easy to use range of high quality refinishing products for all repair jobs at a cost effective price. Our reliable color competence is backed by the assurance of Surventis, a leading global manufacturer. Improve the profitability of your bodyshop and get baslac.

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How can we help?

Looking for the perfect color match?

Celebrating 20 Action-packed years

For 20 years, baslac has stood for color that performs, value that makes sense, and teamwork that delivers. And this is only the beginning.

High quality is the basis

Discover baslac

How can we help?

Looking for the perfect color match?

20 Years of smart refinishing.

See how baslac has delivered value, performance, and partnership for two decades.

Explore the anniversary

Quality Repairs That Fit Your Budget

Meet the new baslac basic primers and clears—designed for body shops that need dependable results without the premium price tag.

baslac Basic Primers

Reduce rework with basic primers. Compatible products mean less risk of chemical issues, saving you time and money on every repair.

Discover Basic Primers

baslac Basic Clearcoats

Boost productivity with fast-drying clearcoat to help you turn jobs faster and keep customers happy.

Discover Basic Clearcoats

Build on a Better Base

In the value space, toners carry the brand, but primers and clears quietly carry the compromise.

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Our services for you

Succeed in your bodyshop business now and in the future

Solutions that just make sense

baslac refinish solutions aren't just easy-to-use, they’re also modern and effective, giving you everything you need to get the job done quickly and with great results.

Your digital boost for baslac®

With Refinity fully integrated, you get smarter workflows, better insights, and training that pays off. Unlock next-level performance with baslac and Refinity.

Technical support

baslac has developed an online platform that is a database and training center in one. Spray painters and body shop owners can use the baslac Technical support tool to find qualified answers to their questions right away.

Discover why baslac is the right partner for you

The perfect balance of quality and value

Because it just makes sense

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Stunning colors. Beautiful prices.

You don’t need to be Einstein to precisely match a color. You just need to have the baslac e-finder Star in your hand.

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The perfect balance of quality and value.

Choosing affordability shouldn’t come at the cost of quality. And with baslac – it doesn’t. It’s the real thing, created using German technology with proven EU quality.

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High-quality digital training 24-7

With baslac, you'll have access to our technical support tool through including detailed information on process and products, support for technical questions, tutorials and videos.

Discover what baslac has to offer

Discover our products

User-friendly baslac 45 waterborne system

A basecoat system uniquely designed for application efficiency that ensures easy handling and fast drying whilst reducing VOC emissions.

Learn more

News

The latest from our newsroom

Blogs

Build On a Better Base

In the value space, toners carry the brand, but primers and clears quietly carry the compromise.

19/08/2026

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News

baslac® celebrates 20 years of global growth and customer success

20 years of proven, value-driven repair solutions worldwide. Presence in more than 90 countries across all major markets. Digital color offer completed with baslac on Refinity® platform.

20/03/2026

About baslac

The effective auto refinish range for industry professionals

Choosing affordability shouldn’t come at the cost of quality. And with baslac – it doesn’t. It’s the real thing, created using German technology with proven EU quality.

About baslac

Start working with baslac today. It just makes sense.

Get in touch with your local baslac dealer now and start working smarter.

Find a dealer near you